The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

TL; DR - If you require temporary results, e.g., earnings, don't assume that the key is catching more need. This approach is ending up being much less effective, and also it's a way to burn priceless sources. Concentrate on producing need where you can get near-term wins. The customer's journey can not be "bent to our will." If you c… Read More